What Does a Car Rental Agent Do?

By Megainterview Team

The Megainterview team consists of career coaches and interview experts with 10+ years of experience helping job applicants and candidates ace their job interviews! We are motivated by the mission to help people get hired.

Car rental agents play a vital role in the transportation industry by providing vehicles for individuals and businesses to rent. They are responsible for assisting customers with their rental needs, including reserving vehicles, processing rental agreements, and handling customer complaints and concerns. In this article, we will take a closer look at the responsibilities and duties of a car rental agent, as well as the qualifications and skills required for the job.

Whether you’re looking to start a career in the transportation industry or are just curious about what goes on behind the scenes at a car rental agency, this is the article for you.

Car Rental Agent Duties and Responsibilities

Car rental agents have a variety of responsibilities and duties, which include:

  • Assisting customers with their rental needs: Car rental agents are responsible for assisting customers with reserving vehicles, answering questions, and providing information about rental policies and procedures.
  • Processing rental agreements: Car rental agents are responsible for processing rental agreements and collecting required documentation, such as driver’s licenses and credit card information.
  • Checking vehicles for damage: Car rental agents are responsible for checking vehicles for damages before and after rentals and for documenting any damages that are found.
  • Handling customer complaints and concerns: Car rental agents are responsible for addressing customer complaints and concerns and for providing solutions to any problems that arise.
  • Maintaining inventory: Car rental agents are responsible for monitoring the inventory of vehicles and for ensuring that they are properly maintained and cleaned.
  • Upselling: Car rental agents are responsible for promoting upgrades and additional services to customers, such as insurance or GPS navigation systems.
  • Cash handling: Car rental agents may be responsible for handling cash, checks and credit card payments.
  • Keeping track of rental agreements and documents: Car rental agents must keep accurate records of rental agreements and customer information.
  • Keeping abreast of industry trends and changes: Car rental agents must stay up to date on industry trends and changes, such as new rental policies, vehicle models and prices, and customer service best practices.
  • Flexibility to work in different shifts, including weekends and holidays.

It is worth noting that the responsibilities and duties of a car rental agent may vary depending on the specific location and company policies.

Car Rental Agent Job Requirements

In general, the following qualifications are typically required:

  • Education: A high school diploma or equivalent is typically required for a car rental agent position. Some positions may require additional education, such as an associate’s degree in business or a related field.
  • Training: On-the-job training is typically provided for new car rental agents. This training covers the proper use of equipment, safety procedures, and company policies and procedures.
  • Experience: Prior experience in customer service, sales or a similar role is preferred but not always required. Some positions may also require experience in the car rental industry or in the transportation industry.
  • Certifications and licenses: a valid driver’s license is typically required for a car rental agent position. Some positions may require a commercial driver’s license (CDL) if the agent will be required to drive commercial vehicles.
  • Other requirements: Car rental agents must have strong customer service skills, be able to work in a fast-paced environment and be able to multitask. They should be able to work well under pressure, have good communication skills, be able to work with computers, and have a strong work ethic. Additionally, agents should be able to work in a shift schedule, including weekends and holidays.

It’s also worth mentioning that car rental companies look for detail-oriented, dependable candidates with a strong attention to detail.

Car Rental Agent Skills

Some of the required skills for a car rental agent include:

  • Strong customer service skills
  • Good communication and interpersonal skills
  • Sales and negotiation skills
  • Knowledge of the rental car industry and products
  • Knowledge of computer systems and reservations software
  • Ability to handle cash and credit card transactions
  • Attention to detail and accuracy in record-keeping
  • Ability to work well under pressure and handle difficult customers
  • Flexibility to work evenings, weekends, and holidays as needed

Car Rental Agent Salary

The salary for a car rental agent position can vary depending on factors such as the location, company, and an individual’s experience and qualifications. According to data from PayScale, the average hourly wage for a car rental agent in the United States is around $12.75 per hour, with a range of $8.50 to $17.00 per hour.

Some car rental companies may also offer commission-based pay or bonuses, which can increase overall earning potential. Additionally, some car rental agents may receive benefits such as health insurance, retirement plans, and paid time off.

Car Rental Agent Work Environment

Car rental agents typically work in a fast-paced environment at car rental agency locations, such as airports, train stations, and downtown locations. They spend most of their time interacting with customers, either in person or over the phone, and completing paperwork. The work may require standing for long periods of time and may involve some heavy lifting.

Car rental agents may work in a variety of settings, such as at a rental counter inside an airport terminal or in a rental office located on a busy street. They may also work in a call center environment taking reservations over the phone.

Working hours for car rental agents can vary and may include evenings, weekends, and holidays, as car rental is a 24/7 business and the demand for rentals is high during these times.

Car Rental Agent Trends

The car rental industry is constantly evolving, and there are a few trends that have emerged in recent years:

  • Increased use of technology: Car rental companies are using technology to streamline the rental process and make it more convenient for customers. This includes using online reservations and mobile apps, as well as implementing self-service kiosks and digital paperwork.
  • Growth of car-sharing services: Car-sharing services, such as Zipcar and Turo, are becoming increasingly popular. These services allow individuals to rent out their personal vehicles to others, providing an alternative to traditional car rental companies.
  • Emphasis on sustainability: Many car rental companies focus on reducing their environmental impact by offering more fuel-efficient vehicles and implementing eco-friendly practices.
  • Personalization and customization: Car rental companies increasingly offer personalized and customized rental options to customers, such as luxury and exotic car rentals, tailored to their specific needs and preferences.
  • Expansion into new markets: Car rental companies are expanding into new markets, such as ride-hailing and delivery services, to diversify their revenue streams and adapt to the changing transportation landscape.

How to Become a Car Rental Agent

To become a car rental agent, there are a few steps you can take:

  • Get a high school diploma or equivalent: Most car rental companies require at least a high school diploma or equivalent.
  • Gain customer service experience: Customer service experience can be an asset when applying for car rental agent positions.
  • Get a driver’s license: A valid driver’s license is typically required to become a car rental agent, as you will need to be able to drive rental cars.
  • Learn about the car rental industry: Familiarize yourself with the car rental industry and the different types of rental cars available.
  • Apply for a car rental agent position: Look for open car rental agent positions and apply by submitting your resume and cover letter.
  • Complete on-the-job training: Once hired, you will typically go through on-the-job training to learn about company policies and procedures and how to use the company’s computer systems and reservations software.
  • Build your skills: To build your skills and gain more experience, you can take on additional responsibilities and look for opportunities for advancement within the company.

Note that some companies may prefer or require post-secondary education or some experience in sales or customer service.

Car Rental Agent Advancement Prospects

Car rental agent positions are often entry-level, and there may be opportunities for advancement within the company. Here are a few examples of advancement prospects for car rental agents:

  • Assistant Manager: Assistant managers are responsible for overseeing the day-to-day operations of the rental location and may be in charge of a team of agents.
  • Manager: Managers are responsible for the overall performance of a rental location, including meeting sales and customer service targets.
  • Regional Manager: Regional managers oversee multiple rental locations within a designated region and ensure they meet company goals and standards.
  • Corporate positions: Some car rental agents may also be able to move into corporate positions, such as marketing, sales, or training and development roles.
  • Entrepreneur: Car rental agents may also choose to start their own car rental business, with the experience they gain while working as a car rental agent.

It’s important to note that advancement prospects can vary depending on the company, location, and an individual’s qualifications and experience. Some companies may have more opportunities for advancement than others.

Car Rental Agent Job Description Example

Here’s an example of a job description for a car rental agent:

Job Title: Car Rental Agent

Job Description:

We are looking for a friendly and customer-focused car rental agent to join our team at XYZ Car Rental. As a car rental agent, you will be responsible for providing excellent customer service and completing rental transactions for our customers.


  • Greet customers and provide information on rental cars and policies
  • Process rental transactions, including taking payments and issuing rental agreements
  • Check vehicles for damage and ensure they are clean and ready for rental
  • Handle customer complaints and resolve issues in a timely and professional manner
  • Maintain accurate records of rental transactions and vehicle inventory
  • Keep the rental area clean and organized
  • Handle cash and credit card transactions


  • High school diploma or equivalent
  • Valid driver’s license
  • Strong customer service skills
  • Good communication and interpersonal skills
  • Knowledge of computer systems and reservations software
  • Ability to handle cash and credit card transactions
  • Flexibility to work evenings, weekends, and holidays as needed
  • Ability to multitask and work well under pressure

We offer competitive pay, benefits, and opportunities for growth and advancement within the company. If you are a team player with a positive attitude and a desire to provide excellent customer service, we encourage you to apply today!

Note that this is an example, and job descriptions may vary depending on the company and location.

Similar Jobs

Leave a Reply

Your email address will not be published. Required fields are marked *